Imagine you are on a consult call with a potential client. They tell you their goals, all of their hopes, desires, dreams and obstacles in the way. You know you can help them, and it's time to explain your how.

Im assuming you're like most coaches and have some sort of framework or system for creating client results. You might even have a catchy name for it too. Like the "Bootylicious Method," just for example.

It starts with an ASSESSMENT phase to understand goals and dietary history.

Then, the BUILD phase to emphasize strength training and consuming adequate calories. Next, onto the LEAN phase to cut body fat and get those new booty muscles popping. Finally, the ENERGIZE phase to bring calories back up, maintain all the gains and live happily ever after with the dump truck of your dreams.

Okay, maybe it's not exactly like that but I'm sure it follows a similar structure...???

You put a lot of care and effort into each stage of success that your clients will experience after they have paid you money and signed up. You know if you don't have a system, or do things out of order, they won't get the results you promised.

But what if you are skipping the same sort of care and attention to the front end of you business? What if you carefully constructed frameworks at each level of your value ladder to help people get "wins" and "a-ha" moments at every step along the journey to becoming a client?

Think about it like this...You wouldn't just dump a bunch of random resources, lists and group calls on a client and think they would succeed. They wouldn't have a clue what to do with them.

It's the same at each stage of your value ladder. Every offer should include a mini framework for your potential client to achieve an important outcome.

Example: A Lead Magnet without a framework

A meal prep guide with recipe lists, pro tips and suggested food prep tools.

*This is a standard giveaway that barely anyone uses because they don't know how to use it.

Example: A Lead Magnet with a framework

Simple 4 Step Meal Prep System: Ready For The Week In 1 Hour or Less!

• Micro Framework: P-SOP Method (Yes, the acronym could use some work)

  • Plan for the week on Friday

  • Shop for your groceries on Saturday

  • Organize as you put them away

  • Prep on Sunday

Then you would include the resources inside each of the steps inside of the framework.

• A calendar to help plan

• Grocery list to help shop

• Pantry/ fridge organization cheat sheet

• Time saving meal prep guide

The guide is now SIGNIFICANTLY more valuable and gives them a defined outcome while solving problems every step of the way.

They always thought meal prep was hard, but now it has suddenly become doable. They are eating better quality food and can already feel the change. They can't help but wonder...what's next?

And the best part is, they trust you! You have helped them succeed and solved an initial problem building a relationship along the way. Now when you present them with a next offer to solve their next obvious problem of "how much" to eat for their goals...It suddenly becomes an obvious no-brainer.

Frameworks put teeth inside your resources and help people understand what to do and what the outcome is. They make your lead magnets and next step offers inherently more valuable.

In fact the holy grail of frameworks might not be the stages of success someone will achieve once they sign up as a client, but instead the stages of success they need to achieve to become a client.

Example:

Momentum- Content that initiates a tiny win of the day.

Confidence- A lead magnet that achieves a meaningful win (like the one above).

Awareness- An assessment that helps them realize the gap in where they are and where they want to be.

Opportunity- A scheduled 1-1 conversation that presents a path forward and solution to their big picture problem.

Consider how incorporating micro frameworks into your bigger frameworks inside of your value ladder will change your potential clients' experience for the better. Imagine how many more problems you could solve and wins you could create. Now go put it into action!

By Christy Campbell and Nick Perales